You searched for: "*"

The results has been filter on Companies containing Kantar.
ANA has found 70 results for you, in 226 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Value of vir-ture

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go hand-in-hand? This will be answered by testifying the importance of online in contextualising human psyche within culturally constituted...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018
×

Citation

Rustogi, K. (2018a, November 11). Value of vir-ture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/value-of-vir-ture


Videos

Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360° view of brand health by looking at customer and non-customer’s relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Darren Hanson, Gaelle Bertrand
Company: Kantar
November 11, 2018
×

Citation

Hanson and Bertrand (2018a, November 11). Intelligence amplification. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/intelligence-amplification


Research papers

Value of vir-ture: Virtual understanding culture

This paper proposes a methodological approach that offers a clear-cut edge in accelerating the understanding of consumers' cultural context.Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018
×

Citation

Rustogi, K. (2018a, November 11). Value of vir-ture: Virtual understanding culture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/value-of-vir-ture-virtual-understanding-culture


Research papers

Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360° view of brand health by looking at customer and non-customer’s relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Darren Hanson, Gaelle Bertrand
Company: Kantar
November 11, 2018
×

Citation

Hanson and Bertrand (2018a, November 11). Intelligence amplification. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/intelligence-amplification-9471


Research papers

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Arfa Syed, Tooba Kamil
Company: Kantar
November 11, 2018
×

Citation

Syed and Kamil (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend--9489


Videos

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Arfa Syed
Company: Kantar
November 11, 2018
×

Citation

Syed, A. (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend-


Research papers

Permission to launch

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares...

Catalogue: Congress 2018
Authors: Andy Gallagher, Babita Earle
Companies: ZappiStore, Kantar
September 23, 2018
×

Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/permission-to-launch-9387


Videos

How we used a robot to solve a very human problem

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millennials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past...

Catalogue: Congress 2018
Authors: Elaine Rodrigo, Nina Rahmatallah
Company: Kantar
September 23, 2018
×

Citation

Rodrigo and Rahmatallah (2018a, September 23). How we used a robot to solve a very human problem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-we-used-a-robot-to-solve-a-very-human-problem


Videos
×

Citation

Ghosh and Chow (2018a, September 23). Taking the guesswork out of a successful strategy for McDonald's Malaysia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/taking-the-guesswork-out-of-a-successful-strategy-for-mcdonald-s-malaysia